Creative Director Pete Bregman of Flint & Steel came up with a cool social campaign for Bazooka Gum. He approached me with the storyboard and the rest is history. We did a dozen of these that will be posted on the @therealbazookajoe instagram account.
Pete does excellent storyboard frames, so I had a really good guide to follow.
I wanted the 3D gum to be as close to the real thing as possible. I used the same quirky fold on the wrapper as they do with the real gum. I also wanted to replicate that iconic translucency of the real paper wrapper. I love projects like these!
SHAWN HAWKINSON -AKA- LITTLE WIZARD STUDIOS
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