CITATION ASCEND LAUNCH CAMPAIGN

When Textron Aviation made plans to unveil their latest midsize jet, they enlisted their dream team of agency partners to craft a launch campaign that was sure to make waves. My team was brought in to handle all things CGI. Which ended up being critical since the aircraft had not been built yet.

HYPE FILM

Concepted by the Brunswick group, this piece was meant to build excitement around the grand unveiling. The video seamlessly bounces back and forth from practical textural elements and CGI elements, ultimately ending on a full CGI shot of the aircraft exterior. 8183 Productions was responsible for the practical elements, with my team at S5D responsible for all of the CGI elements and many of the transitions.

PARTNERS ON THIS PROJECT

AIR-TO-AIR CGI PRODUCT VIDEO

In addition to the Hype Film, Textron Aviation wanted to create a beauty reel of aerial and interior shots of the aircraft for the grand unveiling at EBACE 2023. My team at S5D came up with a technique where we use existing air-to-air film, and replace the practical aircraft with the CGI aircraft. All interior and exterior shots of the aircraft in this video are entirely CGI.

CGI TEASER IMAGES

AIR-TO-AIR 1

AIR-TO-AIR 2

ABSTRACT WINDOW REVERB

HANGAR BEAUTY SHOT

BEHIND THE SCENES

PROCESS

SHAWN HAWKINSON -AKA- LITTLE WIZARD STUDIOS

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