This has to be one of the funnest projects that I have ever worked on. Hasbro's KREO brand developed a line of brick building sets that were based on classic monster movies. We were asked to develop a mini movie that ran as pre-roll in theaters, as well as TV spots for the building sets.
My writer partner Jim Foronda and I joined the cast of KREON characters in this marketing image. I am pictured in the black shirt holding a banana. Jim is in the red shirt with glasses holding a banana. In terms of the overall story, Jim and I are 'Banana Boy' fans waiting to see him at a public appearance. This is of course before the giant gorilla wrecks the place!
This is what the actual product looks like. So you can see how we built out the rest of the world from there. There was also a Police Station playset that was prominently featured in our film and commercials.
SHAWN HAWKINSON -AKA- LITTLE WIZARD STUDIOS
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