When it comes to campaigns, Kendra Scott likes to go big! We were enlisted by Kendra Scott and Sunset studios to adorn iconic Austin buildings with giant jewelry.
Kendra Scott took Elisa on tour to college campuses across the country. To kick off the tour, we added giant Elisa pendants to the Scottish Rite Dormitory near the University of Texas in Austin. It made quite the splash!
You have heard of Black Friday right? Well, this is Yellow Friday. We adorned the Paramount theater with iconic Kendra Scott pendants and earrings.
I motion tracked the shot using Blender's motion tracker. It was tricky to keep 8 common trackers at all times due to the sweep of the shot and the vertical crop.
I captured a 360 on site so that the jewelry would have accurate lighting and reflections from the actual environment.
I placed the the pendants in 3D space and rendered the final shot in Blender. Not visible here is a dummy object that served to receive shadows.
Here is the motion tracking for the Paramount Theater shot. Note the 0.12 pixel solve error. That's pretty darn good.
I worked with artist Leonard Roitburd to place the models in 3D space, and then I did the final rendering and compositing.
Artist Addison Stiles did the video and 360 capture for this project.
SHAWN HAWKINSON -AKA- LITTLE WIZARD STUDIOS
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