I'm often asked to visualize products in retail situations, generally for the purpose of securing shelf space within the various retailers. This is a collection of renderings that I have done over the years for this purpose.
This is a counter unit display concept that I put together for Jason Hescott over at Paradox. I actually designed the structure, and how it would assemble. It was to be built out of sustainable materials, and I loved the idea of including actual plants at the displays. Succulents work well because they are very low maintenance, and they look fantastic!
Here are a few other examples of counter units that I worked on. The unit on the left is able to slide into itself, giving this display the ability to expand and contract, fitting multiple footprints.
You can see it's fairly obvious that this is a Walmart setting. I actually built my own virtual Walmart set for the purpose of placing products in their appropriate sections within the store. Everything you see in the image is 100% CGI.
In some instances, I'm asked to develop structures that will work in existing fixtures. In this case, I worked with Creative Director Jason Hescott to develop these Patchology displays to work within the wall bays at Space NK.
Here's another example of working within an existing retail structure. This display is common within Neiman Marcus stores. To help with context, I mimicked interior design elements from actual Neiman Marcus stores, while maintaining generic product on the other shelves.
Sometimes you need 'just enough' of a store built out to provide context for a retail rendering. In this case, I built out the iconic David's Bridal look by building the checkout counter area.
SHAWN HAWKINSON -AKA- LITTLE WIZARD STUDIOS
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